April 2, 2004

AGENCY WINS SIX OF STATE’S TOP TOURISM AWARDS

TDSM, a full-service destination marketing agency based located in Ottawa, Ill., earned six awards at the recent Illinois Governor’s Conference on Tourism. A campaign created for the Galena & Jo Daviess County CVB won best single media advertising and pubic relations campaign in the state. This is the fourth consecutive year that TDSM has received awards at the annual state conference on tourism. In total TDSM’s marketing and advertising services have won sixteen awards for their outstanding contribution to the marketing of Illinois’ tourism destinations.

TDSM competed against entries from throughout the state in both divisions of this year’s competition. Division A represents those clients with an annual budget under $500,000, while Division B represents clients operating with a budget of more than $500,000.

The awards earned by TDSM’s marketing and advertising services were:

  • Division A — Best Premium. Client: Ottawa Visitors Center. The direct mail campaign contained a high quality poster and real glass marble as depicted in one of Ottawa’s "Brush With History" mural program. The campaign was developed to attract travel writers and editors to cover Ottawa’s expanding mural program. The win marked Ottawa’s fourth consecutive year to receive an award for work created by TDSM.
  • Division B — Newspaper Advertising. Client: Galena & Jo Daviess County Convention and Visitors Bureau. "Gallery of Great Escapes" was an 8-page mini-magazine insert attached to a full-page advertisement in the Chicago Tribune Sunday Magazine. The campaign featured original watercolors by local artists and simple leisure travel messages to showcase Galena's unique tourism product.

  • Division B — Magazine Advertising. Client: Galena & Jo Daviess County CVB. Two ads from the "GalenaScapes" campaign featuring original watercolors and simple leisure travel messages were used to depict the region’s unique visitors’ experience in Oprah Winfrey’s "O Magazine."
  • Division B - Best Citywide Promotional Campaign. Client: Galena & Jo Daviess County CVB. "Vintage Recreation" one of the original watercolor ad concepts from TDSM’s "GalenaScapes" campaign for the Galena & Jo Daviess County CVB was expanded to include promotional campaigns for the regions unique products including labels for the destination’s award-winning winery, Galena Wine & Cellars.

  • Division B — Research. Client: Galena & Jo Daviess County CVB. TDSM utilized qualitative and quanitative research methods in the development of Galena’s new themeline, "Vintage Charm, Contemporary Spirit."
  • Division B - Advertising and/or PR Campaign Single Media. Client: Galena/Jo Daviess County CVB. The "GalenaScapes" campaign of original watercolors and simple leisure travel messages was used to promote the Galena & Jo Daviess County region in newspapers throughout the Midwest.

TDSM principals Robin Malpass and Lee Ann Havenga attribute their success to their collective expertise in the fields of marketing and design. Each own and operate separate businesses. Havenga started Tandem Design, a graphic design firm, in 1995, while Malpass founded Strategic Marketing, an advertising, marketing and public relations firm, in 1996.

Together, Malpass and Havenga formed TDSM to exclusively represent destination and attraction clients. TDSM is a full-service agency specializing in destination marketing and advertising services. TDSM is located at 120 West Jefferson Street in Ottawa, Illinois.

 

Robin Malpass


Lee Ann Havenga