Project: Marketing Campaign

Client: Paducah Kentucky Convention & Visitors Bureau

Campaign Components : Feel the Movement/Artistic Movement

Goal: To create a cohesive marketing campaign to communicate the Paducah brand experience and to educate potential visitors on Paducah’s new artist relocation program while establishing it as one of the nation’s leading arts destinations.   

TDSM Solution:
The concept focuses on the creative movement taking place in Paducah and features the work of Paducah artists. 

Results:
The campaign was awarded the 2005 Kentucky Traverse “Best of Show” Award. Visitors responded too, producing the region’s highest tourism tax expenditures to date.